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What’s in a name

After deciding what platform to sell the physical products. The next challenge is giving the business a name.

Giving your business a name is a big challenge. It would start off fun and loose for the first couple of names, but I would quickly become trapped in a mind numbing list of gibberish.

It also depends on how you deep of a niche that you would like to go into. For example, if you are planning to sell coffee. You can call it like what I did for a coldbrew project. However, that could limit what you can be selling in the future, say you intent to move into tea. The brand Bosslee Coffee might not resonate so well with selling Tea.


Here’s another example:

In the case of Bosslee Canvas, the business is selling photo canvas so it was relatively quick to have a name for it. We wanted something close to the personal brand of “Bosslee” and a name to leverage on for SEO, hoping that if someone is searching for “photo canvas” then Bosslee Canvas will show up.

However, mid way we decided to sell notebooks and stationery. Are we going to change the name? We have already purchased the domain name and also secured the Facebook username. Plus there are some traffic towards Bosslee Canvas.

Initially, we did think of changing the name. Either to Bosslee WoodCraft or Bosslee Notes but after thinking it through, we decided to keep the name Bosslee Canvas.


Do not be too caught up with the name because if you keep thinking about the name, you will not end up getting any work done. Because you need to remember that ->

We can change the name, when we are ready.


Yes, like Grab used to be Grab Taxi as the business moved toward private hires, they changed to Grab.

Apple used to be known as Apple Computer. Now it is Apple Inc.

Starbucks used to be “Starbucks Coffee, Tea and Spice”


Of course, it would be best that you do not have to change your business name but what I’m trying to put across is that sometimes people tend to get caught up in “getting a good name for the business” and end up not doing any work.


If you are in the midst of naming your business. Here is my personal guide.

  1. At the first glance, the user / customer needs to know what you are selling. For example: LemonSays Consultancy, even if you do not understand the reason behind LemonSays, you at least understand that this business provide consultancy services
  2. It might be something closely related to you, have a story behind it. For example: Bosslee Coffee, Bosslee Canvas. We are going to sell notebooks and stationery for Bosslee Canvas and the story behind is simple; Canvas is an extremely durable plain-woven fabric used for making items for which sturdiness is required, we aimed to do the same for your stationery.
  3. If you are having a hard time getting a word, tech startups love do this. They take a random word and make use of it. The benefits are many you can get your desired Facebook, Twitter, Instagram handler. For example: Intraix is one of the example. It does not means anything. The name came from a random name generator. We put in the keywords of “tracking”, “energy” and “insights”. “Google” is another example of this.

If you are running your business, I love to know how do you get your name?

What was your naming process like?