What’s in a name

After deciding what platform to sell the physical products. The next challenge is giving the business a name.

Giving your business a name is a big challenge. It would start off fun and loose for the first couple of names, but I would quickly become trapped in a mind numbing list of gibberish.

It also depends on how you deep of a niche that you would like to go into. For example, if you are planning to sell coffee. You can call it bossleecoffee.com like what I did for a coldbrew project. However, that could limit what you can be selling in the future, say you intent to move into tea. The brand Bosslee Coffee might not resonate so well with selling Tea.


Here’s another example:

In the case of Bosslee Canvas, the business is selling photo canvas so it was relatively quick to have a name for it. We wanted something close to the personal brand of “Bosslee” and a name to leverage on for SEO, hoping that if someone is searching for “photo canvas” then Bosslee Canvas will show up.

However, mid way we decided to sell notebooks and stationery. Are we going to change the name? We have already purchased the domain name and also secured the Facebook username. Plus there are some traffic towards Bosslee Canvas.

Initially, we did think of changing the name. Either to Bosslee WoodCraft or Bosslee Notes but after thinking it through, we decided to keep the name Bosslee Canvas.


Do not be too caught up with the name because if you keep thinking about the name, you will not end up getting any work done. Because you need to remember that ->

We can change the name, when we are ready.


Yes, like Grab used to be Grab Taxi as the business moved toward private hires, they changed to Grab.

Apple used to be known as Apple Computer. Now it is Apple Inc.

Starbucks used to be “Starbucks Coffee, Tea and Spice”


Of course, it would be best that you do not have to change your business name but what I’m trying to put across is that sometimes people tend to get caught up in “getting a good name for the business” and end up not doing any work.


If you are in the midst of naming your business. Here is my personal guide.

  1. At the first glance, the user / customer needs to know what you are selling. For example: LemonSays Consultancy, even if you do not understand the reason behind LemonSays, you at least understand that this business provide consultancy services
  2. It might be something closely related to you, have a story behind it. For example: Bosslee Coffee, Bosslee Canvas. We are going to sell notebooks and stationery for Bosslee Canvas and the story behind is simple; Canvas is an extremely durable plain-woven fabric used for making items for which sturdiness is required, we aimed to do the same for your stationery.
  3. If you are having a hard time getting a word, tech startups love do this. They take a random word and make use of it. The benefits are many you can get your desired Facebook, Twitter, Instagram handler. For example: Intraix is one of the example. It does not means anything. The name came from a random name generator. We put in the keywords of “tracking”, “energy” and “insights”. “Google” is another example of this.

If you are running your business, I love to know how do you get your name?

What was your naming process like?

Which selling platforms to sell on


The last email, I talked about all the research I have done but no particular action. We discuss and decided to take the simplest and free approach.

Update: 9 Feb 2017

There are the platforms we are going to focus on and start building up the brand name.

  1.  Facebook page with Shopify Iite integration
  2.  Carousell
  3. Shopee
  4. Instagram

Facebook Page with Shopify

We are taking a bet on Facebook page because we believe that in the future, people will get used to going over to Facebook page to do reviews and perhaps buy stuff. Currently, the search is on Google but personally I’m starting to go over to Facebook for search. To find the company that is providing the service and to message them there. Although there are risk to “renting” the platform but it’s free and a good validation group. Furthermore, with a Facebook page, we cannot do any Facebook ads.

As for shopify lite, we need it for the payment. It’s the cheapest shopify plan and gives us an opportunity that is one day the business grow, we are able to shift it to a full working e-commerce site.

Facebook page with Shopify lite is shit. The integration is an issue. Sometimes when you change the price for your Shopify products, the price changed does not reflect on Facebook. I have changed the a basic Shopify shop. The running cost is $29USD per month.


It’s free. It’s a good validation ground for a product idea. It’s easy to start. Although the search feature is so-so, it helps if you can have some “keywords” in the name of your product in a proper manner. Check out my carousell account.

Traffic is good and as long as you write clearly the item description. You will get less of Carouhellers.


It’s free too. Much more features with payment integrated, which I love. But they have less traffic than Carousell ( I Guess). We love the systematic way of upload products and the features to choose shipping options. It feels more like selling up a e-commerce store as compared to Carousell, which is more of personal selling.

This is bad too. No traffic and if you are not logging in, it will keep prompting that your account will be remove. The question here is, if you have no traffic why do I have to login? As a small time seller, we are busy with other stuff.


In this day and age, we are selling physical products, how can we be not Instagram. The challenge here is what account to use? Personal or Business? I started a business account but I’m having issues with naming.


What should I call this new business?

Initially, I started off with bossleecanvas but is it too niche? Then I move to bosslee woodcraft, does not sounds right still 🙁
Naming is driving us nuts.
What do you think? How did you get your business name?

Other stories here

LB68 – A brand new year

2017!!! Happy New Year everyone!

How was the New Year celebration for you all? For me, it’s more of a stay at home “family time”. It’s been a long time since Chris and I do up a show. So since we are free, we decided to a show together.

The topic of the show is “Past, Present, Future”. We talk about our past, the present and how we see the future. Here are a list of topics that we talked about.

  1. Find out what crazy decision I made in 30 Dec 2016 and what I’m looking to do in the coming year
  2. Find out what is Chris’s goal for Sphere in this brand new year
  3. Chris and I predict tech trends
    1. Live streaming
    2. AR/VR
    3. Chatbots
    4. Insurance Tech
  4. Arc Board EV: Chris got a Arc Board EV, produced by a group of Singapore. It is a kickstarter project. And you got to give them a hand because they are not doing this full time. The maple wood material is amazing.

Thanks for supporting us all these while, we love you guys.

sorry the sound of my fan

Bryan 🙂