LB54 Who We Do Not Want!

If your startup is looking to hire, how would you be writing your job description?

What would you think of this?

This is only some parts of the image crop because we are not able to capture the full screen. So today, Chris and I talked about this issue in this podcast.

As developers this is the part that I think have gone over-board = Who we do not want

You are a shallow social climber whose dream is to work for Goldman Sachs because it “looks good on your CV”. You went to an Ivy League university because it would “look good on your CV”. But you couldn’t get into Goldman Sachs (or Citibank, or HSBC) because you actually have no passion for finance, just like how you want to buy that Louis Vuitton bag (because it will “look good on your social CV”) despite having no passion for design and craftsmanship. Guess what? If you were rejected by Goldman Sachs, you will be rejected by us too. For exactly the same reasons. Advice: try applying for a government job.

  1. I think there is nothing wrong in having a dream to work for Goldman Sachs. I have some really smart friends in there and they are loving it.
  2. Again the same is true for the government jobs, some really smart people are working in there too.

Our good friend Guochen wrote a blog post on it.

He wrote:  Those are two full pages of prejudices, discriminatory remarks and statements that shows how ugly this employer can get. I am a software engineer and i would NEVER work for this company ever. I would strongly advise every software engineer to stay clear of your company as well.

And personally I agreed with him. If you are thinking of writing a solid job description. Here is one inspiring piece by 37Signals. It is well written, answers every developers questions that they will have in mind and most importantly being humble.

You’ll teach me a few things and I’ll teach you a few things. We’ll both gain great experience. via Link

Or maybe Sugar was trying too hard

Free SSL To Improve Your SEO

CloudFlare a San Francisco-based Internet security provider is implementing Universal SSL for all customers, including those in the free tiers. If you are running a site and is looking to improve your SEO, this free service might just help you.

So what is SSL?

SSL stands for Secure Socket Layer. When you are surfing around on the Internet, data packets are transmitted between the browser to the sites. If the site has a SSL certificate available, this means that transmission is encrypted. For sites without SSL, it runs a risk for the data to be intercepted. For example, DBS has a SSL cert too.

How it help SEO?

Beside the benefit of having a security layer, It is now also important to the site’s SEO. Months ago, Google Webmaster shared that they will be using SSL as a form of ranking signal. This means that if you have SSL on your blog or your site you will be rank higher.

We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal. For now it’s only a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content — while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because we’d like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web. via Link

Unless you were running a e-commerce site or a site that requires important and sensitive information, it is highly unlikely that you would get an SSL cert. Depending on the type of the SSL cert you are looking for, it cost from $9 a year to $248 a year. For a personal blog, I don’t think there is a need for a paid SSL. The best is to get it free.

Free SSL from CloudFlare

The team at CloudFlare is excited to announce the release of Universal SSL™. Beginning today, we will support SSL connections to every CloudFlare customer, including the 2 million sites that have signed up for the free version of our service. via link

CloudFlare protect sites from abusive bots and crawlers from wasting your bandwidth and server resources.

If you sign up for the service, it will act like a middle layer to get rid of unwanted traffic.

According to Ars Technica, there are some limitation to SSL.

The complexity of SSL has been a major impediment to its adoption by many website operators, but it isn’t the only one. Sites that rely on advertising for revenue, for example (such as Ars), are hindered by the lack of adoption of SSL by those operations and their resulting requirement for both the presentation of unencrypted content and referral data. In the past, SSL has also been an issue for sites that use content caching, though this would not be an issue for sites front-ended by CloudFlare. via Link

Also you have to take note that since CloudFlare act as the middle layer, it will intercept your data. If your site is dealing with sensitive information, it is still better to get a paid SSL.

However Launchbyte has signed up with Cloudflare, we believe there is nothing to lose and everything to gain with SSL and maybe a plus in ranking signal.

LB53 Say what you wanna say

We are Rebooting! We are Rebooting! We are Rebooting!

Why Rebooting  and How are we doing things differently?

First of all, both of us love podcasting and we been getting feedback. However we like to do more, we like to reach out to more entrepreneurs because we know entrepreneurship is a hard journey. Many things that you like to share, you would not want to share it in public. And all the entrepreneur porn that you read online are mainly written by journalist who aren’t entrepreneurs themselves.

Every once in a while, friends ask us. Why do this?

We want to be the real conversation for entrepreneurs. You know to talk read problems we faced and share business tips on how we can be better. Plus starting up and building a business is a tough process and we need to talk. Otherwise, it is easy to fall into startup depression.

If you are a business owner or looking to start one, we love to hear from you too. Here is a dedicate page for you to ask us anything.


What is the format going to be like?

We like to keep our show short and sweet but we might do our shows longer if there is a need for it. We aim for 2 shows in a week. 1 of the show will be talking about a topic for the week, for example currently right now a trending topic is how a startup wrote a bad description and how they got burned online. Another show will be on business tips, say if I setting up a site for info product or even opening a cafe, how can we set goals or achieve certain milestones.

During the show, we will also share the questions you have for us on ask us anything or feedback that you left it on the iTunes store.

Also, we are expanding 😀 we are looking for another host to join us. They say 3 brain is better than one. So if you think  you are up for it, you like to talk shit and sometimes business tips. This is the show for you.

There are no restrictions. *Say what you wanna say**

About us

In this reboot episode, Chris and I will share 5 things ourselves. We hope this will help you know us better 😀

Finally, if I could have 3 mins of you time. We would to get some feedback from you. If you could help us comment on iTunes it will fellow business builders to know us.